Free guide · no email required · 64 pages
The PR Buyer’s Handbook.
Each page answers one buyer question about timing, scope, price, agency selection, contracts, media relations, or measurement. Follow the sequence or open the question you need now.
01
Start Here
02
Foundations: Do You Even Need PR?
03
The PR Service Menu: What You Can Actually Buy
Core Visibility Services
04
Choosing an Agency
Know the Landscape
Run the Evaluation
Screen for Deal-Breakers
05
The Deal: Contract & Money
06
Onboarding: The First 90 Days
Getting Your Story Right
07
Working Together
Your Side of the Deal
08
Measurement: Is It Working?
09
When It's Not Working
10
Special Situations: Playbooks
11
Reference Shelf
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