PR for AI, B2B, and developer-tool startups.
The program turns technical products, funding milestones, customer evidence, and founder expertise into stories for business, technology, and trade reporters.
Before founding PressFriendly, our CEO was a software startup founder and marketer who worked in PR in-house, agency-side, and as a client. That experience shaped a practice with short planning cycles, senior operators, published pricing, and regular reports on the outreach and responses.
“Software eating PR.”
Nine former clients later reached an IPO or acquisition.
These are company outcomes, shown as track record rather than claimed as the result of one PR campaign.
The program covers six recurring media-relations jobs.
Scope is set by your news calendar, buyer audience, and stage before outreach begins.
- A custom PR plan mapped to your fundraising and growth goals
- Weekly reporter outreach, with a standing call and regular reporting on activity and results
- Funding, launch and milestone announcements
- Thought-leadership and bylined-article programs
- Awards, speaking and analyst opportunities
- Quick-response newsjacking when your space is in the headlines
We map the story calendar and target outlets to a defined business goal, such as fundraising, recruiting, or buyer trust.
Every week we reach out to the right reporters with the right story, then report back on the outreach and the replies it earns on your regular call.
We turn conversations into coverage in the publications your customers and investors actually read.
We use reporter responses and coverage quality to decide which angles continue, change, or stop.
Need a media program for a technical product?
Tell us what you’re building. On a quick call, we’ll outline the stories and outlets that fit your goals.
- A 30-minute call
- A stage and scope review
- Reply within one business day