Zipnosis
Health tech6.75Mcampaign impressions
Positioned Zipnosis as the leader in asynchronous telemedicine as it screened and treated over two million patients in a single year.
PoliticoThe Washington PostWall Street JournalMSN
Client results
Selected track record
Company outcomes, campaign reach, and named placements.
The examples below separate annual agency and platform activity, later company outcomes, and results from specific historical campaigns.
In a recent year
Agency outreach and platform activity are counted separately.
7,000+
Targeted pitches
PressFriendly activity records count targeted outreach for client programs, including follow-ups.
2,500+
Reporters reached
Distinct reporters reached across technology, business, consumer, health, and trade media.
35,000+
Platform pitches
Annual outreach sent through PitchFriendly, the software platform behind our agency workflow.
B2B technology
Nine former clients later reached an IPO or acquisition.
The chronology matters: PressFriendly worked with these companies before the later outcomes shown below. The outcomes establish client history; they do not attribute an IPO or acquisition to one PR program.
Historical campaigns
Four campaigns show how coverage varied by product and audience.
Source: PressFriendly historical campaign reports. These totals come from earlier periods and remain separate from the recent annual activity above. Impressions estimate potential outlet audience, not article readership. See which PR metrics matter.
Ooni
Consumer / DTC16.9Mcampaign impressions
We were Ooni’s agency of record for five years, building credibility and driving sales for the world’s first portable wood-fired oven through food and lifestyle press.
Bon AppétitWall Street JournalLA TimesSerious Eats
Verve Culture
Consumer / DTC56Mcampaign impressions
Brought a seller of artisan, purposeful, authentic international food products to top-tier food and lifestyle press.
ForbesVogueParadeMichelin Guide
Eczema Honey
Consumer / Beauty87Mcampaign impressions
Supported the brand as a kitchen-made cream grew to 300,000 customers and reported $10M in sales.
US WeeklyMarie ClaireByrdieGlamour
Marquee placements
Two announcements earned Wall Street Journal and TechCrunch coverage.
The Wall Street Journal
Sarah Meyohas / Bitchcoin
Secured Wall Street Journal coverage in print and on the digital front page, followed by coverage in Vice, Bloomberg, and Fortune.
TechCrunch
AfterShip
Drove the fundraising announcement for a $66M Tiger Global-led round, with additional coverage in Axios, Fortune and Tech in Asia.
Consumer launches
Three consumer programs span Kickstarter, launch, and scale.
Source: PressFriendly client records. The milestones are shown in chronological context. Later company growth is not assigned to one PR campaign.
Ooni
We served as agency of record for five years. In one year, the program produced 120 pieces of coverage and 11.8M views.
Leesa
Launched in 2015 to $1M in sales in under a month, becoming the #2 online mattress brand after Casper.
Dr. Squatch
We worked with the company during its Kickstarter stage. By 2021, Dr. Squatch was advertising in the Super Bowl.
A few of the companies we’ve worked with
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