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A purchasing screen from the Startup PR Buyer’s Handbook

Check whether outside PR support fits now.

Assess the business requirement, evidence, opportunities, company ownership, budget, and capacity gap before choosing a provider.

The result identifies the next buying step

The assessment sorts the current answers into preparation, a narrower scope, or provider evaluation. It does not predict coverage or replace a company-specific budget, legal, or risk review.

01Can the team name the business condition and stakeholder decision PR should support?
02Can the company substantiate the claims it wants an outside team to use?
03Is there enough real company or market activity to support the proposed period of work?
04Can one internal owner provide access, decisions, approvals, and spokesperson time?
05Can the company fund the relevant scope without depending on guaranteed coverage?
06Does the requirement exceed the team’s current time, expertise, continuity, or tools?