ZipnosisHealth tech
6.75Mcampaign impressions
Positioned Zipnosis as the leader in asynchronous telemedicine as it screened and treated over two million patients in a single year.
PoliticoThe Washington PostWall Street JournalMSN
The PressFriendly DispatchEst. 2013 · San Francisco · Vol. XIII
PR for startups,
from launch to IPO.
We help seed and Series A founders earn the press coverage that builds credibility and opens doors.
Since 2013
- Clients served
- 800+
- Countries
- 32
- Media hits
- 16,000+
Source: PressFriendly client records.
Where our clients land
The Wall Street Journal, Fortune, TechCrunch, The New York Times, Forbes, Bloomberg, TIME, Vogue, Axios, VentureBeat, Inc., Business Insider
San Francisco · Building startup stories since 2013
Why we exist
PR scope should match a startup’s stage, story, and available team.
We set out to change that in 2013. PressFriendly started as a self-serve software platform and evolved into an agency that still runs on its own software. The model combines targeted outreach, experienced operators, and reporting clients can inspect on a standing call.
“PressFriendly developed and helped execute a game plan to raise my profile and promote my company. Twelve months later, we secured a multi-million-dollar contract and I have a column in Forbes.”
In a recent yearTargeted outreach runs
Targeted outreach runs
on a software backbone.
PressFriendly activity records separate agency outreach from platform scale. Each figure names the work it counts.
7,000+
Targeted pitches
PressFriendly activity records count targeted outreach for client programs, including follow-ups.
2,500+
Reporters reached
Distinct reporters reached across technology, business, consumer, health, and trade media.
35,000+
Platform pitches
Annual outreach sent through PitchFriendly, the software platform behind our agency workflow.
What we do
Six services cover
earned, owned, and in-house PR.
How it works
Every engagement follows four visible steps.
The standing call and activity report show what the team planned, pitched, placed, and changed.
01
Plan
We map the story calendar and target outlets to a defined business goal, such as fundraising, recruiting, or buyer trust.
02
Pitch
Every week we reach out to the right reporters with the right story, then report back on the outreach and the replies it earns on your regular call.
03
Place
We turn conversations into coverage in the publications your customers and investors actually read.
04
Build
We use reporter responses and coverage quality to decide which angles continue, change, or stop.
Campaign examples
Selected campaigns produced measurable reach.
Source: PressFriendly historical campaign reports. Impressions estimate potential outlet audience, not article readership. See which PR metrics matter.
OoniConsumer / DTC
16.9Mcampaign impressions
We were Ooni’s agency of record for five years, building credibility and driving sales for the world’s first portable wood-fired oven through food and lifestyle press.
Bon AppétitWall Street JournalLA TimesSerious Eats
Verve CultureConsumer / DTC
56Mcampaign impressions
Brought a seller of artisan, purposeful, authentic international food products to top-tier food and lifestyle press.
ForbesVogueParadeMichelin Guide
Eczema HoneyConsumer / Beauty
87Mcampaign impressions
Supported the brand as a kitchen-made cream grew to 300,000 customers and reported $10M in sales.
US WeeklyMarie ClaireByrdieGlamour
Our values
Clients can inspect the work and the result.
These operating rules govern how we work with clients, colleagues, and the reporters we pitch.
01
Be agile
Startup plans change quickly. We revise the story calendar and outreach when a launch, round, or market shift changes the priority.
02
Be transparent
A standing call and regular reports show the reporters contacted, the responses, and the coverage earned.
03
Focus on results
The program is built around coverage in outlets your customers, candidates, and investors use.
04
Iterate & build
Reporter responses show which angles deserve more work. We use that evidence to refine the next round of outreach.
The press on PressFriendly
“Software eating PR.”
“Meet the startup that's making PR firms sweat.”
“Helps them be smarter about their efforts.”
Let’s chatPressFriendly
Ready to get your startup in the press?
Tell us what you’re building. On a quick call, we’ll outline the stories and outlets that fit your goals.
- A 30-minute call
- A stage and scope review
- Reply within one business day
Book a free intro call
Prefer to write? Send a messageOr email founders@pressfriendly.com