PR Training for Teams
For in-house teams
Train an existing team to run a documented PR program.
We help marketing, content, and social teams assess prior work, align the message, build an outreach plan, and practice the writing and interview skills needed to run it.
The process
Four working sessions move from audit to execution.
The engagement leaves your team with a current assessment, an approved message set, a concrete plan, and practice using it.
01
PR audit
- Review all past PR efforts
- Review public-facing messaging and positioning
- Identify how the company is perceived by press, customers and the public
02
Messaging workshop
- Evaluate and give feedback on current messaging
- Align on vision, mission, value prop and personas
- Build consensus on a final messaging document
03
PR planning workshop
- Media outreach strategy
- Thought-leadership strategy
- Content and social media strategy
- A concrete PR roadmap
04
PR training
- Media interview training
- Pitch writing
- Press release writing
- Thought-leadership writing
Training engagement
$3,000 to $5,000
A one-time engagement covering the full audit, messaging, planning, and training process, scoped to your team and goals.
Ongoing support
$500 to $1,500/ month
Monthly review and feedback on plans, pitches, press materials, and other agreed deliverables after the training engagement.
Let’s chatPressFriendly
Define the program your team should be able to run.
Tell us who owns PR today and where the process breaks down. We’ll scope the audit, workshops, and practice your team needs.
- A 30-minute call
- A stage and scope review
- Reply within one business day
Book a free intro call
Prefer to write? Send a messageOr email founders@pressfriendly.com