The people behind the pitches.
A small senior team — every account is run by the people on this page, not handed down to junior staff.
Joel Andren
Joel is a startup entrepreneur who has worked in PR in-house, on the agency side, and as a client — so he has sat on every side of the table he now negotiates across. He was marketing lead and employee #4, 5, and 6 at early-stage software companies and co-founded enterprise storage company Bitcasa. Active in the San Francisco startup community as a speaker and advisor, he holds an MA in Communication with a PR focus and started his career at the third-largest PR firm in Seattle.
Lauren Schiffman
A 20-year veteran of the communications field, Lauren has developed and run public relations programs for clients in healthcare, human services, B2B, and non-profit. She has built several award-winning campaigns and successfully nominated clients for awards in their own fields. She holds a Bachelor of Science from the Roy H. Park School of Communications at Ithaca College. A native New Yorker, she is proud to call Massachusetts home.
Paul Denya
A lifelong coder, Paul built PitchFriendly — the platform behind every PressFriendly campaign, and the software some of the world’s top PR firms license to run their own. Previously he was employee #2 at HelloSign and built microsites for New York ad agencies. Based in North Carolina, he guides PressFriendly’s technology vision and brings a working engineer’s perspective to the startups the agency serves.
Ready to get your startup in the press?
Tell us what you’re building. We’ll show you what coverage could look like — and how we’d get there.