Senior operators run your account.
The people who run your PR are the ones on this page. Behind them: a network of specialists we bring in by the work, and the software the firm runs on. You get senior people on the account, with a team that scales to fit the story.
Our clients have been featured in every major US publication, from the Wall Street Journal to TechCrunch, and earned guest columns in Inc., VentureBeat and Forbes.
Founders and operators who’ve worked PR from every side.

Joel Andren
Joel is a startup entrepreneur who has worked in PR in-house, on the agency side, and as a client, so he has sat on every side of the table he now negotiates across. He was marketing lead and employee #4, 5, and 6 at early-stage software companies and co-founded enterprise storage company Bitcasa. Active in the San Francisco startup community as a speaker and advisor, he holds an MA in Communication with a PR focus and started his career at the third-largest PR firm in Seattle.
Work with Joel
Lauren Schiffman
A 20-year veteran of the communications field, Lauren has developed and run public relations programs for clients in healthcare, human services, B2B, and non-profit. She has built several award-winning campaigns and successfully nominated clients for awards in their own fields. She holds a Bachelor of Science from the Roy H. Park School of Communications at Ithaca College. A native New Yorker, she is proud to call Massachusetts home.
Work with Lauren
Paul Denya
A lifelong coder, Paul built PitchFriendly, the platform behind every PressFriendly campaign and the software some of the world’s top PR firms license to run their own. Previously he was employee #2 at HelloSign and built microsites for New York ad agencies. Based in North Carolina, he guides PressFriendly’s technology vision and brings a working engineer’s perspective to the startups the agency serves.
Explore PitchFriendlyWe built the platform other PR firms license.
Every PressFriendly campaign runs on PitchFriendly, the software Paul built to plan outreach and track every pitch at scale, so a senior team stays consistent and never goes dark.
Some of the top PR firms now license PitchFriendly to run their own outreach. A senior team running on software does the work of a much larger one running on inboxes and spreadsheets.
Specialists we bring in by the work.
A senior core runs your account and pulls in the right specialists for each campaign. You get the people your story needs, sized to the work, instead of paying for a fixed roster you don’t.
- Former journalists and editors
- Media-relations specialists
- Writers and content producers
- Designers and web
- Analyst-relations specialists
- Awards and speaking nominations
Companies we helped that went the distance.





























































Tell us what you’re building.
Start a conversation with the senior team that will run your PR. We’ll scope the work, bring in the specialists it needs, and show you what coverage could look like.
- A 30-minute call
- A stage and scope review
- Reply within one business day