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Leadership
Since 2013

Senior operators run your account.

The people who run your PR are the ones on this page. Behind them: a network of specialists we bring in by the work, and the software the firm runs on. You get senior people on the account, with a team that scales to fit the story.

Since 2013
800+
Clients served
32
Countries
16,000+
Media hits

Our clients have been featured in every major US publication, from the Wall Street Journal to TechCrunch, and earned guest columns in Inc., VentureBeat and Forbes.

The team

Founders and operators who’ve worked PR from every side.

Joel Andren
CEO & Founder

Joel Andren

Joel is a startup entrepreneur who has worked in PR in-house, on the agency side, and as a client, so he has sat on every side of the table he now negotiates across. He was marketing lead and employee #4, 5, and 6 at early-stage software companies and co-founded enterprise storage company Bitcasa. Active in the San Francisco startup community as a speaker and advisor, he holds an MA in Communication with a PR focus and started his career at the third-largest PR firm in Seattle.

Work with Joel
Lauren Schiffman
Account Director

Lauren Schiffman

A 20-year veteran of the communications field, Lauren has developed and run public relations programs for clients in healthcare, human services, B2B, and non-profit. She has built several award-winning campaigns and successfully nominated clients for awards in their own fields. She holds a Bachelor of Science from the Roy H. Park School of Communications at Ithaca College. A native New Yorker, she is proud to call Massachusetts home.

Work with Lauren
Paul Denya
CTO & Founder

Paul Denya

A lifelong coder, Paul built PitchFriendly, the platform behind every PressFriendly campaign and the software some of the world’s top PR firms license to run their own. Previously he was employee #2 at HelloSign and built microsites for New York ad agencies. Based in North Carolina, he guides PressFriendly’s technology vision and brings a working engineer’s perspective to the startups the agency serves.

Explore PitchFriendly
The software

We built the platform other PR firms license.

Built in-house

Every PressFriendly campaign runs on PitchFriendly, the software Paul built to plan outreach and track every pitch at scale, so a senior team stays consistent and never goes dark.

Licensed out

Some of the top PR firms now license PitchFriendly to run their own outreach. A senior team running on software does the work of a much larger one running on inboxes and spreadsheets.

The extended team

Specialists we bring in by the work.

A senior core runs your account and pulls in the right specialists for each campaign. You get the people your story needs, sized to the work, instead of paying for a fixed roster you don’t.

  • Former journalists and editors
  • Media-relations specialists
  • Writers and content producers
  • Designers and web
  • Analyst-relations specialists
  • Awards and speaking nominations
Client outcomes

Companies we helped that went the distance.

GitLab logo
GitLab
IPO
2021
TaskUs logo
TaskUs
IPO
2021
PlanGrid logo
PlanGrid
Acquired by Autodesk
DocSend logo
DocSend
Acquired by Dropbox
Nexmo logo
Nexmo
Acquired by Vonage
Janrain logo
Janrain
Acquired by Akamai
42Floors logo
42Floors
Acquired by Knotel
Respond Software logo
Respond Software
Acquired by FireEye
DataScience.com logo
DataScience.com
Acquired by Oracle
A few of the companies we’ve worked with
Advicy Drive
Aisle Labs
Aogek
AxiomZen
Balmain Boat Company
BetterGiving
Brandicted
BTCjam
carnivore club
DigitalArti
Double Play
GoFar
Guidigo
Helcim
iheart
Inkive
Japan Crate
Knixwear
Leesa
Luigi Sardo
commutero
MAYFAIR SEVEN
Meapeak
Mobioinsider
muudwatt
nibble-apps-logo
mood
Nomadic.fm
nuheara
Payfirma
Pixc
pixxio-logo2
printopeer
proxyclick
receiptful
recroup
Rockwell razors
Rosterbot
Shyft
SimplyLaundry
Tagsu
The One Smart Piano
Tickle
trigga
Tubett
Twine
Uberblox
Usersnap
Uuni
wave
Zenmate
Zighra
Work with usPressFriendly

Tell us what you’re building.

Start a conversation with the senior team that will run your PR. We’ll scope the work, bring in the specialists it needs, and show you what coverage could look like.

  • A 30-minute call
  • A stage and scope review
  • Reply within one business day