Consumer PR for launches and sustained product coverage.
We develop product, founder, customer, and trend stories for the food, lifestyle, beauty, commerce, and consumer press.
Three campaigns show the range from launch to scale.
The chronology is specific. We supported each company during the period described below without claiming credit for every later outcome.
We served as agency of record for five years. In one year, the program produced 120 pieces of coverage and 11.8M views.
Launched in 2015 to $1M in sales in under a month, becoming the #2 online mattress brand after Casper.
We worked with the company during its Kickstarter stage. By 2021, Dr. Squatch was advertising in the Super Bowl.
Each brand needed a different outlet mix.
These examples show the publications used for skincare, food and lifestyle, and home-product stories.
Eczema Honey
- US Magazine
- Marie Claire
- Yahoo Lifestyle
- Glamour
Verve Culture
- Michelin Guide
- Epicurious
- Parade
- Vogue
Elephant in a Box
- Yahoo Lifestyle
- New York Magazine
- Forbes
- Buzzfeed
- CNN
Planning a consumer launch or growth story?
Tell us what you’re building. On a quick call, we’ll outline the stories and outlets that fit your goals.
- A 30-minute call
- A stage and scope review
- Reply within one business day