The Startup PR Playbook.

Reusable workflows for startup teams executing part of their PR internally or managing the details with an outside practitioner.

What the Playbook contains

01Build a startup PR strategy tied to a business condition.
02Create and maintain a verified story pipeline.
03Research reporters and document why each contact fits.
04Write a concise, evidence-backed media pitch.
05Follow up without pressure and maintain professional records.
06Coordinate a launch out of stealth.
07Prepare a funding announcement with counsel-defined controls.
08Prepare crisis communication inside the incident response.

The company still owns the consequential decisions

The workflows help organize communication work. They do not replace legal, financial, security, safety, HR, regulatory, or incident-response advice. The company remains responsible for its facts, permissions, approvals, spokespersons, disclosure duties, and operating decisions.