PressFriendly vs. PRLab

PRLab and PressFriendly are both PR agencies for startups that lead with transparency, built for different buyers. This page lays out where each one fits, using PRLab's own published pages and named third-party reviews. We run PressFriendly, so we have an interest in you hiring us. We have tried to describe PRLab the way we would want them to describe us. If we got a fact wrong, tell us and we will fix it.

PRLab is a B2B tech agency with a European and US team

PRLab focuses on B2B technology companies, from seed through later stages, across SaaS, fintech, AI, and cybersecurity. The team is centered in Amsterdam with a US office in Austin, plus people in Stockholm, Munich, and Madrid, so the real draw is reach across European and US media. PRLab publishes a live PR tracker that lets clients watch coverage land, and it organizes its work around a named method it calls the Strategic Impact Flywheel. Its case studies carry specific numbers, including 128M readership for Chargebee. PRLab does not publish pricing on its site; third-party directories report a minimum around $5,000 per month (Clutch, observed June 2026).

What working with PRLab is like

You would hire a senior, Europe-centered team on a monthly retainer, with US coverage run out of Austin. The reporting is a genuine strength: the public tracker means progress is visible in real time rather than summarized once a month. The fit is cleanest for a B2B software company whose media goals span European trade press and US tier-one tech outlets. If your coverage is meant for a US-only audience, ask how the bench is staffed across time zones, and ask for pricing early, since it is quoted on a call rather than published.

What working with PressFriendly is like

You work with senior operators who do the pitching, not a junior account team learning on your budget. We are US-based, with reporter relationships across tech, consumer, and founder press, so a single team can run a product launch, a founder profile, and a funding announcement without handing you to three different shops.

You get a standing call and regular reporting on the outreach and the coverage it earns, named reporters, volume, and replies, so progress is never a monthly black box. Pricing is on the page: plans start at $5,000/month for seed and Series A, $9,500/month at Series B, with custom work scoped to need, and every plan is month-to-month with no long-term contract. We also run owned media in-house, a podcast and content studio, for when earned coverage alone is not the whole story.

If your startup is European or sells primarily into European markets, PRLab's footprint is the better match, and we will say so. If you are a US startup that wants published pricing, no long contract, and earned plus owned media from one senior team, that is the gap we are built for.