PressFriendly vs. PRLab
PressFriendly publishes this comparison and has a commercial interest in the outcome. It covers sector focus, geography, pricing, contract terms, reporting, and service scope.
The main differences are geography, sector focus, pricing visibility, contract terms, and service scope.
Technology PR, European and US offices, a live PR tracker, and service pricing quoted after an inquiry.
US tech, consumer, and founder PR, published pricing from $5,000/mo, month-to-month, and earned plus owned media in one team.
How PressFriendly and PRLab compare
| PressFriendly | PRLab | |
|---|---|---|
| Focus | Tech, consumer, and founder PR | B2B tech |
| Team and geography | US | EU + US (Amsterdam HQ, Austin office) |
| Engagement model | Monthly retainer, best-efforts | Monthly retainer, best-efforts |
| Minimum commitment | Month-to-month | Not published |
| Pricing | Published, from $5,000/mo | Not published; Clutch lists a $5,000+ minimum project size |
| Reporting | Standing calls and regular reports on outreach, replies, and coverage | Live PR tracker |
| Owned media | Podcast and content studio in-house | Content and GEO add-ons |
| Third-party reviews | No public rating found on Clutch or DesignRush | Clutch 4.9 (18); DesignRush displays Google 5.0 (46) |
Facts about PRLab are drawn from its own published pages and named third-party reviews, observed Jul 13, 2026. Sources: PRLab website, PRLab on Clutch, PRLab on DesignRush.
PRLab and PressFriendly are PR agencies serving startups, with different sector, geography, pricing, and service models. PressFriendly publishes this comparison and has a commercial interest in the outcome. Competitor facts come from PRLab's website and its Clutch profile, checked on July 13, 2026.
PRLab is a B2B tech agency with a European and US team
PRLab describes its focus as technology companies across B2B and B2C verticals, including SaaS, fintech, AI, and cybersecurity. Its headquarters are in Amsterdam, with offices in Austin, Stockholm, Munich, and Madrid. PRLab markets a live PR tracker for campaign reporting. It does not publish service pricing on its site. Clutch lists a $5,000 minimum project size and a $100 to $149 hourly rate.
PRLab uses a Europe-centered team and live tracker
PRLab offers a Europe-centered team with a US office in Austin. Its live tracker is the main reporting distinction in this comparison. The model fits a technology company with media goals across European and US markets. A buyer focused only on the US should ask how the account is staffed across time zones and request a quote early because service pricing is not published.
PressFriendly uses a US senior team and regular reports
PressFriendly uses senior operators for the sales process and reporter outreach. The US-based team covers technology, consumer, and founder PR. The service scope can include product launches, founder profiles, and funding announcements.
The engagement includes a standing call and regular reports covering outreach, named reporters, volume, replies, and earned coverage. Published pricing starts at $5,000 per month for seed and Series A, with a $9,500 per month Series B plan and defined consulting projects quoted by scope. Retainers are month-to-month. PressFriendly also offers podcast and content services.
PRLab's office footprint fits a technology company selling across European and US markets. PressFriendly fits a US startup that wants published pricing, month-to-month terms, and earned and owned media services from one team.
Geography, sector, pricing, and reporting determine the fit.
you are a B2B software company with European or transatlantic media goals and want a live PR tracker.
you are a US seed or Series A startup, want pricing on the page and no long-term contract, or want earned and owned media handled by one team.
Common questions
- Is PRLab a good PR agency?
- PRLab is a technology PR agency with offices in Amsterdam and Austin and a live PR tracker. Clutch listed a 4.9 rating across 18 reviews as of July 2026. Its office footprint supports European and transatlantic media programs.
- How is PressFriendly different from PRLab?
- PressFriendly is US-based and covers consumer and founder PR alongside B2B tech. PRLab focuses on technology PR across European and US markets. PressFriendly publishes month-to-month pricing from $5,000 per month, while PRLab provides service pricing after an inquiry.
- How much does PRLab cost?
- PRLab does not publish service pricing on its site. Clutch listed a $5,000 minimum project size and a $100 to $149 hourly rate in July 2026. PRLab provides a custom quote after an inquiry.
- Which is better for an early-stage US startup?
- PressFriendly aligns with a US seed or Series A startup that wants published month-to-month pricing and earned plus owned media from one team. PRLab aligns with a technology company selling across European and US markets that wants a live PR tracker.
Why founders choose PressFriendly
Senior operators. The senior operator in the sales process also runs reporter outreach.
Pricing on the page. Plans from $5,000/month, $9,500 at Series B, month-to-month with no long-term contract.
Regular reporting. A standing call and regular reports cover outreach, replies, and the coverage earned.
Earned and owned services. The service menu includes press, podcast production, and content.
Seed and Series A scope. The $5,000 monthly plan focuses on media coverage for seed and Series A startups.
See what coverage could look like for you.
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