PR Training for Teams

Running PR using in-house resources is a great idea in these lean economic times. But what if you don’t have the skillsets in-house? PressFriendly PR Training for Teams can be a great solution for your company. We’ve worked with marketing, content and social media teams and trained them on best practices and helped guide them to building a sustainable in-house PR program without a dedicated PR person.

The Process

The PressFriendly PR Training for Teams process is the same process we use internally for all our clients. It provides all the information you need to create a PR plan and a sustainable program.

Public relations audit
- Review all past PR efforts
- Review all public-facing messaging and positioning
- Identify how the company is perceived by press, customers, general public
Messaging Workshop
- Evaluate and provide feedback on current messaging efforts
- Discuss vision, mission, value proposition, customer personas, etc.
- Work to create consensus on final messaging document
PR Planning Workshop
- Media outreach strategy
- Thought leadership strategy
- Content and social media strategy
- PR Roadmap
PR Training
- Media interview training
- Pitch writing
- Press release writing
- Thought leadership writing

Cost: $3000-5000, depending on SCOPE

Ongoing PR Support

Once your team is trained, we don’t completely abandon you. We are available to continue to advise and provide feedback on plans, written materials and more.