Our Mission
For the last eight years, we've operated from the premise that many startups view public relations as too expensive or too difficult an endeavor to undertake. This was probably true, so we set out to change that. When we launched in 2013 we were a self-directed software platform to help startups build and manage their own PR activities (think MailChimp for PR), but since then we've evolved our services to create the best possible PR outcomes for startups.
Our Evolution
We were disappointed with the success rate of the initial software product at launch. As we improved the software we expected to see marked gains, but they never materialized. It was only after we focused on doing more advising did we start to see the types of results we wanted to. It became clear to us that the more advising we did, the more successful the campaign.
So today, we're a virtual PR agency built upon a software backbone. We're still a startup focused on getting PR results and we now sell the software (PitchFriendly) to some of the world's top PR agencies.
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What we’ve achieved
We've worked with over 800 clients from 32 countries
Accounted for more than 16,000 media hits
We helped contribute to (at the time) the largest crowdfunding campaign in history
We helped clients secure guest columns in Inc., Huffington Post and VentureBeat
We've had clients featured in every major publication in the US: New York Times, Wall Street Journal, Time, etc.