Zipnosis
Zipnosis is redefining the healthcare we once knew by leveraging traditional care with virtual care to provide its patients with the future of telemedicine right at their fingertips. In 2020 Zipnosis screened and treated over two million patients on their platform, disrupting the traditional healthcare model.
PressFriendly’s vision was to establish asynchronous telemedicine as the standard means of virtual care by promoting Zipnosis as an industry leader.
As part of PressFriendly’s media outreach campaign, we secured coverage for Zipnosis in the following publications: Politico, Washington Post, Wall Street Journal, MSN, Health Tech, and more.
At its close, the campaign generated more than 6,750,000 impressions.
Ooni
Ooni (formerly Uuni) is the world’s first portable wood-fired oven. Designed to revolutionize the way we all cook outdoors, Ooni was founded by Finnish-born Kristian Tapaninaho when he couldn’t find a portable wood-fired oven anywhere on the market. Uuni produces delicious and authentic wood-fired flavors to create the ideal meal anytime, anywhere.
PressFriendly started working with Ooni to build credibility for its new product and drive sales for the company. We focused on securing coverage in general consumer publications and food-oriented media sites.
Coverage examples: Bon Apetit, Wall Street Journal, LA Times, Serious Eats, Business Insider, Sports Illustrated, Casual Living, Men's Journal, and more.
At its close, the campaign generated more than 16.9 million impressions.
VERVE CULTURE
Verve Culture is a seller of unique food products from international cultures. We worked with them to highlight their unique offerings to top-tier food and lifestyle press.
Verve Culture products have 3 criteria: they must be Artisan, Purposeful, and Authentic. This means when you shop at Verve Culture, you know you'll be helping to keep artisan traditions from around the world alive and thriving!
Coverage examples include: Forbes, Vogue, Parade, Refinery29, Michelin Guide, and more.
At its close, the campaign generated more than 56 million impressions.
ECZEMA HONEY
Eczema Honey offers a blend of high-quality ingredients to support people living with eczema with a cooling, soothing cream. PressFriendly developed a PR campaign to build the brand and raise awareness. Initially created in the founder’s kitchen, Eczema Honey is now a best-selling product with 300,000 customers worldwide, generating $10M in sales, making Eczema Honey the fastest-selling condition-specific skincare line ever.
Coverage examples include: US Weekly, Marie Claire, BYRDIE, Glamour, The Zoe Report, and more.
At the campaign’s close, there were more than 87 million impressions.