How Startup PR is Different

Everybody’s gotta start somewhere, right? Well, that’s where startup PR begins: at square one. Not many people know who you are right now, and we’re going to change that! 

Prepare

Before we introduce your company to the media, you need to have all your assets  lined up and ready to go. That means your website, social media channels, spokespeople, and messaging should be looking good and ready for the spotlight. Once your funding announcement goes live, you want all the new traffic landing on your channels to see an amazing layout with clear messaging.

Differentiate

Next, it’s time to establish your differentiators. How is what you’re doing truly disruptive? How are you different — and better — than your competitors? Knowing exactly what makes you you helps your company stick out from the crowd. 

Is your product faster, prettier, and has more features? Then we’ll yell that from the top of the media mountain! Journalists want and need to know how your product will change the market, and, in turn, the world. By thinking realistically about your unique value proposition, we can form a compelling story that speaks to a journalist’s specific beat. 

Reach out

Finally, it’s time to educate the media about your company. This is where we identify who’s going to care most about your awesome company and what it provides to the market at large. This media may be niche, enthusiast, and trade websites who will help establish a groundswell of awareness for your startup. These vertical publications will understand your product, so they’re a wonderful place to start your media outreach. They also help set the table for the big publications, which leads us to….

Getting you in The New York Times, Wall Street Journal, TechCrunch, and beyond! These are the types of features that will catapult you to unicorn status. By first building a foundation and establishing trust in the smaller publications, you’ve now baited the hook for the big fish. By establishing momentum and a solid foundation that highlights how great you are in the trades, we’ve now announced your arrival with a feature worth framing above your office door. 

Keep Going

Raising awareness for your startup in the media should be a methodical process. But before you direct your blockbuster, you start with the indies. And that’s how startup PR can send you to the Big Leagues.