PressFriendly Team

Joel Andren – Founder/CEO

Joel is a startup entrepreneur and has worked in PR in-house, on the agency side and as a client. For the last 10 years, he has immersed himself in the San Francisco startup community and is an active speaker and advisor. Joel was marketing lead and employee #4, 5 and 6 at early-stage software companies and co-founded enterprise storage company, Bitcasa. He received an MA in Communication with a PR focus and started his career at the third-largest PR firm in Seattle.

Carly Martinetti – Managing Director

An accomplished PR professional, writer and entrepreneur, Carly has a knack for understanding exactly what makes for interesting and share-worthy content. She’ll work with you to cultivate a robust and impactful PR campaign.

Paul Denya – Founder/CTO

Paul built the technology platform that PressFriendly runs on. Paul learned to code as a teenager and has enjoyed being a professional developer. He was working at NY ad agencies for a few years shipping microsites. He spent four years in San Francisco before recently moving to North Carolina. Before launching PressFriendly, Paul was employee #2 at HelloSign.

Emily Hodges – PR Specialist

Emily is a PR pro, content creator, and brand strategist who wears her creative heart on her sleeve. She has a successful marketing track record with both B2B and B2C companies and has ghost-written for publications like Forbes, Fast Company, and TechCrunch. Emily has lived in NYC, Paris, and Seoul and is now based in San Francisco —yet still hops on a jet plane any chance she gets. She’s received her degree in Journalism and double minored in Creative Writing and International Relations from St. John’s University.

Katie Johnson – PR Specialist

With nearly seven years of experience doing PR, marketing and branding for nonprofits, start-ups, agencies and entrepreneurs, Katie Johnson brings fresh knowledge and perspectives into her roles. After a couple years of agency experience, Katie launched her own marketing business, working with clients such as Business Heroine Magazine, Kaleidoscope Publishing and the Wise Women network. When she’s not sharing stories with the media, you can find her on the beach, trying out new recipes or riding around town on her scooter.

Reena Bhansali – PR Specialist

Reena has lived and breathed PR for the past 7+ years, with a resume that spans Disney, Mattel, Frito-Lay and many more — she is a PR whiz who knows what it takes strategically place your product/event/personality in consumers’ minds. She has a M.A. in Strategic Public Relations from University of Southern California.

Tyler Allen  – PR Specialist

Tyler began his career working with companies such as Sony Music and Sony Global assisting in their overall communications and PR campaigns. Later he held similar positions with two large advertising agencies with strong emphasis in the consumer, startup and technology spaces.Tyler holds a degree in Mass Communications from the University of Southern Mississippi, and occasionally teaches courses focusing on Social Media Marketing and Digital Communications.

Annie Brown – PR Specialist

Annie has served as Content Manager for Microfinance Focus, an international knowledge management company funded by Grameen Bank. She also worked in the development and communications departments at Planned Parenthood, and as a freelance content marketing and PR consultant for several high-profile Silicon Valley startups as well as local San Diego businesses.

Helen Heidel – PR Specialist
Helen is an enthusiastic PR professional and globetrotter with a flair for creative storytelling inspired by her international background. Besides growing up in 8 countries including Myanmar and India, she began her public relations career working with high-end restaurants and cocktail bars in Singapore. She later moved to Bangkok, doing public relations for multinational corporations spanning from Nokia to Dyson.