Who Should take this class?

If you’re a marketer or social media manager who’s looking to boost your resume, this is the class for you.

With PR certification, you can verify that you have what it takes to do PR for your company or any employer hiring for someone with PR skills.



San Diego

What is the class like?

This is an intensive 8 hour class created for marketers and social media managers aiming expanding their skillset into PR. It’s divided into modules and there is a Q&A session after each module. At the end of the class there’s an online examination to ensure proficiency.

Limited to 30 people you’ll be able to get individual tutoring and your questions answered.

What will I learn?

  There are 14 modules that will be taught and tested in your one day class.

PR 101 – The Basics
Developing a PR Strategy
Creating Media Lists
Building Relationships with Reporters
Creating a winning pitch
Company Launches
Creative Campaigns

How to prepare for an interview
Newsjacking and stunts
Media Kits
Press Release Writing
Influencer PR
Editorial Calendars and Long term planning
Measuring PR

About PressFriendly

PressFriendly has been featured in TechCrunch, Inc. and Fast Company as one of the innovators in Public Relations.

Using a blend of technology and expertise, they’ve helped over 600 startups get coverage in every top tier publication in the US.

About Your Instructors

Joel Andren

Joel is a startup entrepreneur and has worked for 15 year in PR in-house, on the agency side and as a client. For the last 10 years, he has immersed himself in the San Francisco startup community and is an active speaker and advisor.

Joel was marketing lead and employee #4, 5 and 6 at early-stage software companies and co-founded enterprise storage company, Bitcasa.

He received an MA in Communication with a PR focus and started his career at the third-largest PR firm in Seattle.

Carly Martinetti
Managing Director

An accomplished PR professional, writer and entrepreneur, Carly has a knack for understanding exactly what makes for interesting and share-worthy content.

She’ll work with you to help you become a robust and impactful PR practitioner.