Everybody’s gotta start somewhere, right? Well, that’s where startup PR begins: at square one. Not many people know who you are right now, and we’re going to change that!
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For most startups there are a number of reasons to do PR, but it's important to evaluate why you are seeking press.
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When you're pitching reporters it's important to know what reporters are looking to write about. When pitched, reporters try to put your article into one of seven newsworthy categories. If they don't think it's newsworthy, they likely won't write about it.
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Top reporters receive ~300 pitches/day via email. When your pitch is part of a group that large it's easy to skip if anything is bland or unclear. The odds are against you, but taking some time to refine your message will improve your chances.
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You might be wondering if it's worth it to do a guest post.
The answer is yes.
There have been reasons to do a guest blog post since before black hat SEO started ruining the concept, so good riddance to that rubbish. Forthwith, some reasons to do a guest blog post.
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One of the hard and fast rules of pitching reporters is that it seems there are no hard and fast rules of pitching a reporter. A reporter may complain about getting phone calls one one hand and then write a paean to being virtually stalked EXACTLY a month later.
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There are few things more confusing for startups navigating a press launch than the matter of embargoes. Startups should be spending their time focusing on shipping product and supporting current users, so we’re trying to simplify things and tell you the 4 things startups need to know about press embargoes.
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Your first thought when you wake up is about your company. Your last thought before you fall asleep is about your company. This is what you eat, sleep and breathe. Conveying that passion to reporters is an important part of your communications strategy, but finding the best ways to convey this passion is sometimes difficult
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Okay, so you’re a startup founder or a company executive and you have your first interview with the press. Now what?
You feel the butterflies in your stomach, wondering how you’re ever going to do it.
Or, the opposite is true and you feel so confident that you think you can just roll out of bed and just do it. I mean, who knows your company better than you?
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Crisis communications is something that most startups are spectacularly bad at. It does not need to be this way. Crisis communications is one of the most straight-forward PR programs to implement; it just requires planning and execution. Every Fortune 500 company has a PR playbook to address every possible crisis.
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